The purposes for which Blights Motors Ltd collect and process personal data are:

We are lawfully permitted to use your personal data for this purpose because:

For Blights to fulfil your order, deliver or service your vehicle.

It is necessary to enable us to perform our contractual commitments to you.

For Blights to book any test drive or provide any brochure you request, provide a part exchange valuation or to respond to any query you might have.

It is necessary in our legitimate interests to serve our customers properly.

For Blights to provide, manage and respond to any requests you have made to us.

It is necessary in our legitimate interests to ensure that we serve our customers properly.

To help Blights  identify you when you contact us.

It is necessary in our legitimate interest to ensure that we serve our customers properly and provide you with a personalised service.

For Blights to manage safety recalls and quality campaigns

It is necessary to do this in order to comply with legal requirements.

For Blights provide you with the most user-friendly online navigation experience.

It is necessary in our legitimate interest to improve our websites and provide you with the best possible experience when you visit our websites.

For general administration, reporting, audit and analysis purposes and to manage our relationship with you.

It is necessary in our legitimate interests and to ensure the effective management of our business.

For market research purposes, customer satisfaction surveys and to carry our mystery shopping exercises. This helps us improve the quality of our products and services we provide.

It is necessary in our legitimate interest to manage our business effectively and to improve our offering to you.

To market to you and, where appropriate, to invite you to any events that we might organise to show Motor products.

You have consented for us to contact you for these purposes. We will not contact you for these purposes unless you have consented.

To help us detect and prevent fraud and money laundering and to recover any  debts owed to us.

It is necessary in our legitimate interests to protect our business interests.

To comply with law for example if we are required by any law enforcement agency, court, regulator, government authority or other third party.

It is necessary to comply with a legal obligation







How long do we keep your personal data for?

The length of time we will keep your personal data for will depend on the purpose we are processing it for. However, in deciding how long we need to keep it for, we will apply the following criteria:

-  We will keep personal data for the minimum period we need to for the purpose(s) we collected it for as described above.

- Your personal data will be archived for as long as required by law.  Your personal data will then be deleted.


How do we use cookies on our website and other digital media?

'Cookies' are small pieces of information sent to your device and stored on its hard drive to allow our websites to recognise you when you visit. When you visit our website or use our applications or other digital media, We may, subject to your consent, use cookies, pixel tags, and other technologies to collect the following data: IP address, login information, browser type, location, time zone, operating system, and other technical information. • Information about your visit, including the websites you visit before and after our website and products you viewed. Length of visits to pages on our website, and page interaction information.


What are your rights and how can you exercise them?

Data Protection laws give you a number of rights in relation to the personal data we hold about you. In particular, you have the right to access your personal data, to have it corrected (where it is inaccurate or incomplete) and, in certain circumstances to have it erased, restricted or transferred to a third party. You also have the right to object to it being processed. You should be aware that not all of these rights apply in every instance therefore, in some cases, we would not have to comply. If you are unhappy about how Blights Motors  has handled (or is handling) your personal data, you have the right to complaint to the Information Commissioner’s Office (“ICO”). You can do this by visiting The ICO can investigate your claim and take action against anyone who’s misused personal data.

 You can also withdraw your consent at any moment if the processing is based on your consent.

Data access requests can be made by email to Tim Blight – Director Blights Motors Ltd, Handy Cross, Clovelly Road, Bideford, Devon, EX39 3ET. Tel 01237 472282 Email:


Privacy Policy. V2 May 2018.


This Privacy Statement sets out all the information that we are required, by UK Data Protection laws, to provide to you about how Blights Motors Ltd  will process your personal data.


This version of our Privacy Policy is effective from 25th May 2018.